Google’s new “Sponsored results”

Google| AI News
October 15, 2025•2 min read

2-Minute Digest: Google’s new “Sponsored results” label and the Hide Ads button

Sponsored results on Google

Google just changed how Search ads appear. Ads are now grouped under a single “Sponsored results” header, which sticks as you scroll. A new “Hide sponsored results” control lets users collapse the entire ad block with one click. Rollout started October 13, 2025 on desktop and mobile. 

Why this matters

• Users can collapse ads, but only after they scroll past them. Expect short-term shifts in CTR, CPC, and conversion rate while behavior settles. 

• The label is larger and clearer, which may change how people distinguish paid from organic results. Relevance and creative quality matter more. 

What Tech Joint is doing for you

• Monitoring account-level deltas by campaign and network. We will segment performance by top vs bottom ad blocks to see placement effects.

• Tightening asset relevance, testing stronger headlines and images, and pruning weak placements during the learning phase.

• Reviewing landing pages for message match so paid clicks convert even if fewer users see the ad block.

What you should do this week

• Keep budgets steady. Let data normalize for at least one full cycle before big changes.

• Refresh one high-volume campaign with sharper copy and a tighter audience to hedge against lower initial CTR.

• Improve on-site basics. Clear headline, fast load, one primary CTA. Ads drive the visit, your page closes it.

Metrics to watch

• CTR by campaign and asset group

• Conversion rate and cost per lead

• Impression share at the top of page

• Landing-page bounce and time on page

Quick facts

• Grouped “Sponsored results” label is global. The hide control collapses the ad block, then reappears on the next search. 

• Industry coverage confirms the change and timing across major outlets. 

I write about growth the way I live it — by turning reflection into systems, and systems into freedom. My work explores discipline, self-awareness, and the messy, human process of building a life that actually works. I don’t do fluff; I focus on what’s real and useful. In a world full of noise, my work is about knowing what to lean into and what to tune out. Finding the signal that actually moves you forward.

Jordan Jones

I write about growth the way I live it — by turning reflection into systems, and systems into freedom. My work explores discipline, self-awareness, and the messy, human process of building a life that actually works. I don’t do fluff; I focus on what’s real and useful. In a world full of noise, my work is about knowing what to lean into and what to tune out. Finding the signal that actually moves you forward.

Back to Blog